Jeff Ericksen, Copywriter / Creative Director

Experience

Nelson Schmidt, Inc. { milwaukee , wisconsin } Group Creative Director... 2018 - 2024

Managed creative teams, wrote brand platforms, created and produced work in all mediums. Clients include: Church Mutual Insurance, Kent Nutrition, Kreg Tool, LiuGong, Maytag Commercial Laundry, Panduit and Wisconsin Economic Development Corporation.

BVK { milwaukee , wisconsin } Group Creative Director... 2013 - 2018

Managed creative teams, wrote brand platforms, created and produced work in all mediums. Clients included: Tufts Medical Center, Bryant & Stratton College, New Mexico Health Insurance Exchange, Women’s Fund of Omaha, Keck Graduate Institute and Hawaii Health Connector.

Equity Creative { kenosha, wisconsin } Creative Director... 2011 - 2013

Involved with the development, writing and production of marketing materials in a variety of different media. Also responsible for the management of creative teams and new business initiatives. Clients included: Alverno College, Case IH, Summerfest and Yamaha.

Traction Factory { milwaukee, wisconsin } Creative Director... 2010- 2011

Responsible for the management of the creative staff as well as the entire creative output. Clients included: Four Winns Boats, Hal’s Harley Davidson, Snap-on Tools and United Way. Under my leadership we acquired three boating accounts, a radio station and added four new creative employees.

Hoffman Lewis { st. louis , missouri } Creative Director... 2009 - 2010

Developed and managed the production of work in all media as well as provide guidance for other creative groups. I oversaw the internship program, and as a member of the management team, I was also responsible for agency initiatives and direction. Clients included: McDonald’s, Missouri Division of Tourism and Touchpoint Autism Services.

Cramer Krasselt { milwaukee , wisconsin } Creative Director... 2007 - 2008

Oversaw the creation and production of advertising in all media including digital. Managed the strategic direction of my clients, ran presentations and managed junior teams. In my time at CK I also started up and managed the creative department’s internship program. Some of my clients included: Corningware, Dremel Rotary Tools, Johnson & Johnson (EES), RotoZip Power Tools, Ski-Doo and Spyder.

BVK { milwaukee , wisconsin } VP/Creative Director.... 1998 - 2007

In addition to writing, producing and managing the strategic direction in all media for my clients, I was involved with several successful new business pitches, which included Shorewest Real Estate, MATC and Southeast Missouri Hospital. I was also responsible for Beaches of Fort Myers and Sanibel Tourism, Milwaukee Tool, Partnership for a Drug Free America, Samsonite, Travel Guard Insurance and United Health Services.

BBD&S { milwaukee , wisconsin } Senior Copywriter... 1995 - 1998

Was involved with every aspect of writing and producing print, outdoor, radio and television advertising. Clients included: Aurora Healthcare, Cellular One, JournalSentinel Communications, Repel, Tiara Yachts and Wausau Insurance.

Eisner & Associates { milwaukee , wisconsin } Copywriter... 1992 - 1995

Concepted and wrote print, radio and television ads. Was also responsible for casting, producing and directing. Clients included: County Line Cheese, Handy Andy Home Centers, Kohl’s Department Stores, Lamplight Farms, Reddi-Wip, Union 76 and Western Publishing.