Milwaukee Area Technical College

Technical colleges generally get a bad rap. To overcome this negativity, MATC came to us asking how they could appear to be more like a four-year school. After a lot of research and interviewing faculty, students and grads, we discovered that a lot of people have no need for typical college. Although society tends to put grads from fancy universities on a pedestal, there are ton of great paying, life enhancing jobs to be had with a technical school degree. So then the task became twofold… remove the stigma of going to a technical college and embrace those who knew what they wanted in life and were intelligent enough to know the right path to get there. We had to Redefine Smart.

Executive Creative Director: Gary Mueller
Creative Director/Copywriter: Jeff Ericksen
Senior Art Director: Brent Goral
Photographer: Jeff Salzer