Whether it’s paid or organic on Facebook, Instagram, LinkedIn, Pinterest, Quora, Reddit Tik-Tok, WhatsApp or X, I’ve created a lot of social posts. Generally people consider the visual or middle to be the fun part of the assignment. But I actually enjoy the challenge of surround copy. Having to hit a specific character count may be tough, but it makes you a better writer. Over the years I’ve concepted and written posts for Adworkers, Church Mutual Insurance, Kent Nutrition (Home Fresh & Sentinel), LiuGong Construction Equipment, Maytag Commercial Laundry, Milwaukee Portfolio School, Panduit, Sculpture Milwaukee, Whirlpool and the Wisconsin Economic Development Corporation. Here are a few samples.

HEADLINE: Superior feed. $5 off.
TEXT: The right nutrition right from the start. Home Fresh® Starter is complete, balanced and created specifically for chicks.

HEADLINE: Save $5 on wholesome feed.
TEXT: Chicks getting the right nutrition early is key to a healthy, happy life. Home Fresh® Starter is complete and balanced.

HEADLINE: Save $5 on superior feed.
TEXT: Our feeds provide chickens at any age with the finest wholesome ingredients they need to stay healthy and happy.

HEADLINE: Be sure your childcare organization has just the right coverage.
INTRODUCTORY TEXT: Childcare organizations need specialized insurance. We’ll inform you about coverages you didn’t know you needed and protections you thought you had.

HEADLINE: Be sure your food-focused nonprofit has just the right coverage.
INTRODUCTORY TEXT: Food-focused nonprofits need specialized insurance. We’ll inform you about coverages you didn’t know you needed and protections you thought you had.

HEADLINE: Discover coverages specific to nonprofit organizations.
INTRODUCTORY TEXT:
Our calling is to help you fulfill yours. Get a list of six essential coverages that should be in every childcare organization’s insurance plan.