Church Mutual Insurance – Nonprofits & Human Services

With its core religious market shrinking, Church Mutual needed to sell more insurance into more categories in order to keep growing. So we created an awareness campaign that expanded this 125-year-old religious-focused brand into non-religious markets with work centered around something scarcely found in commercial insurance marketing – emotion.


Chief Creative Officer: Mike Fredrick
Creative Director/Copywriter: Jeff Ericksen
Associate Creative Director: Sarah Hand
Editor: Olivia Gilbert
Director: Erik Ljung
Photographer: Kat Schleicher

Accolades: Insurance Marketing & Communications Association (Best in Show), Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising (Best Insurance Online Video)