Grand Avenue Club is an organization whose mission is to provide those with mental illnesses pre-vocational training, paid employment opportunities and enriching programming. More importantly, it’s a place where people with mental illnesses are surrounded by others who truly understand their feelings and emotions. This campaign was created to let people with mental illnesses know that there is a place where they will be welcomed, understood and cared for on their journey to mental well-being.

Chief Creative Officer: Mike Fredrick
Creative Director/Copywriter: Jeff Ericksen
Copywriter: Hannah Plevin
Senior Designer: Robert Knuth

Accolades: Silver Global ACE