Not everyone gets to have a side hustle during their regular hustle. But I got lucky. A few years into my career I was asked to conduct some interviews for some long form videos. I discovered quickly that the key to getting great responses was not to ask a lot of questions, but make people feel comfortable and wait for the answers. It also helps to research the crap out of your subjects beforehand so you know their story as well as they do when the camera rolls. It’s a conversation not an interrogation. Here are a few of my favorites.

Creative Director/Copywriter/Interviewer: Jeff Ericksen