When the client says “the joke will sell the first bag and the quality of the product will sell the rest,” you know you’re in for a fun campaign. Deer Nuts, with an obvious nod to the popular bar snack, is a feed made for hunters to use as an attractant. Not having a ton of money to promote the brand and knowing the sensibilities of hunters, we built in merch as part of our strategy for connecting with them and to get the word out about the brand in a non-advertising-y way.

Chief Creative Officer: Mike Fredrick
Creative Director/Copywriter: Jeff Ericksen
Associate Creative Director/Designer: Sarah Hand
Designer: Anna Ward