Nelson Schmidt – 50th Anniversary Campaign

On September 27, 2021, Nelson Schmidt turned 50 years old. While many ad agencies use such occasions to share pictures of previous employees and showcase a portfolio of past work, we took a different approach. Instead of reminiscing about where we’ve been, we decided to regale in what lies ahead. And pay tribute to the trailblazing spirit that not only got us where we are but will carry us into the future.


Chief Creative Officer: Mike Fredrick
Creative Director/Copywriter: Jeff Ericksen
Creative Director/Art Director: Sarah Hand/Anna Ward
Photographers: NS Staff
Editor: Olivia Gilbert

Accolades: Merit Milwaukee 99