When you’re young and skilled, you pretty much have your pick of any place on the planet to live and work. Wisconsin isn’t always high on that list. Learning that our target wasn’t looking for any one thing in particular when considering moving to another state, but demanding everything, the More campaign was born. An engaging way to prove that in choosing Wisconsin they didn’t have to compromise between a great career, exciting lifestyle, amazing culture and well, more.
Chief Creative Officer/Copywriter: Mike Fredrick
Group Creative Director/Copywriter: Jeff Ericksen
Group Creative Director/Art Director: Clay Konner
Directors: Saturn Lounge
Photographers: Saturn Lounge