To connect with the challenges our highly intelligent IT-focused audiences were facing with outdated network infrastructure systems, we played into the quirky sense of humor these professionals are known to have. Our display and social media campaign led with purposefully dated, fun visuals and language that cut through the clutter of the overused generic high-tech imagery so prevalent in this category. Each execution positioned Panduit as the forward-thinking solution to the category’s living-in-the-past problem.

Chief Creative Officer: Mike Fredrick
Creative Director/Copywriter: Jeff Ericksen
Senior Designer: Robert Knuth