This multi-platform campaign was created to encourage safe sex during prom season. Although it existed mostly in digital and social, in-store posters and mannequins wearing actual condom dresses were also used to encourage talk and PR.
Executive Creative Director: Gary Mueller
Creative Director/Copywriter: Jeff Ericksen
Art Directors: Alison Galarza/Carsyn McKenzie
Photographer: Nick Collura
Producer: Jessica Farrell