Pair the need to make room for next year’s models with some left over marketing dollars and you get some very anxious dealers. Not known for their capacity to take no for an answer, they wanted ads and they wanted them yesterday. Fortunately we already had a great library of studio shots and road footage. No time to concept. No time to re-invent the wheel(s). This was a pure, straight up job for writing. It was fast, furious and fun.

Executive Creative Director: Chris Jacobs
Creative Director/Copywriter: Jeff Ericksen
Art Director: Kristin Lilly