This was just a fun client we picked up on our own. After meeting them, we actually recommended remodeling their lobby before they advertised. Even hooked them up with a hot design firm and had sketches done. In the end, they just went with the billboards. Fun fact: Within an hour of being up, an angry viewer demanded that the Titanic execution be pulled because it was offensive. What, too soon?

Creative Director/Copywriter: Jeff Ericksen
Creative Director/Art Director: Scott Lawson
Copywriter: Brendan Kennedy