Just weeks before Christmas, this Minneapolis client came to us asking for a campaign to sell warm vacations to freezing Midwesterners. We knew they had an appetite for something different when they suggested a teaser billboard that said ‘ItsFriggenCold.com.’ We ended up giving them a lot more to chew on.
Creative Director/Copywriter: Jeff Ericksen
Creative Director/Art Director: Scott Krahn
Copywriter: Kristin Palla
Designer/Programer: Ben Gray
Engineer: Peter Batchelder