Missouri Division of Tourism

A few years ago I got recruited to a great shop in St. Louis. In addition to McDonalds, I worked on the Missouri Division of Tourism account. Along with producing campaigns for their state parks and creating a website for crowd sourcing photography, I had the opportunity to develop their main consumer initiative. Eschewing the traditional rules of travel tourism advertising… show the place, show the place, show the place…  we took a very practical, almost retail approach. The gamble won us a Platinum Adrian Tourism Marketing Award. Pretty cool.


Executive Creative Director: Mark Manion
Associate Creative Director/Copywriter: Jeff Ericksen
Art Director: Monica Giardina
Director: Steve Burrows
Photographer: The Wade Brothers
Producer: Michael Windler

Accolades: HSMAI Adrian Awards (Gold)