Samsonite has a solid reputation as a maker of durable and functional luggage. So when they made the decision to open a line of high end luggage and travel gear stores, they smartly made the decision to not use their main brand name. And that’s where we came in. Not only did we help develop the name, we were tasked with creating the entire brand’s identity. From business cards to the design of the stores themselves. These print ads/in-store posters set the voice for this new retail experience.
Creative Director/Copywriter: Jeff Ericksen
Creative Director/Art Director: Mitch Markussen
Photographer: Brian Malloy