COVID-19 hit Wisconsin’s small businesses hard. As the heart of our economy and soul of our communities, we envisioned a campaign that not only reminded people to support local businesses but also provided tips on how to simply and safely do it. Using playful illustrations, our messages projected positivity and stood out from the gloom and doom that was prominent in the media at the time. TV, out of home, display and social were used to get the word out. We even created a one-of-a-kind Shout Out Generator that allowed local residents to show their love for the local businesses they love.

Credits:
Chief Creative Officer: Mike Fredrick
Group Creative Director/Copywriter: Jeff Ericksen
Senior Designer: Sarah Hand
Producer: Kristi Freidel
Illustrator: Dave Kiehl/Harvest Motion
Sound Design: Peter Batchelder/Independent Studios

Accolades: ANA B2, ANA Global Ace, B2B Elevation & Adworkers 99